Tag Archive | "marketing strategy"
A kick in the butt for unfocused marketers
Since you’re reading a marketing blog, I’m going to step out on a limb here and bet you know you can and should be getting more action from your marketing dollars. And if you’re like a lot of business owners I talk with, you’re avoiding it because you don’t know what to do first. Lucky [...]
Continue reading...Are trade shows worth the marketing effort?
Are trade shows worth the marketing effort? If I had a dollar for every time I’ve heard a CFO rant about the high cost and no measurable results of trade shows, I’d have, well honestly, I’d have about 10 bucks. But the point is: the CFOs may be right. There’s no doubt about it, trade [...]
Continue reading...Simply put, persistence is a critical component of successful marketing.
This article was first published May 7, 2007 on the Tatum Marketing blog Simply put, persistence is a critical component of successful marketing. My two previous posts have covered a loose connection I discovered between Mark Joyner’s “simple-ology: the science of getting what you want” and marketing. It’s a simple, three-step process to hit a [...]
Continue reading...Talk to me but remember I don’t speak the language
This article was first published September 18, 2007 on the Tatum Marketing blog Everyday languages – English, Spanish, Chinese, Hindi, whatever – are not the only language challenges in technology marketing. Technical jargon can kill a conversation just as quickly. And, it’s much more difficult to avoid. Every industry & every function – even marketing [...]
Continue reading...Technology Marketers – Why You Need an Internet Marketing Strategy
This article was first published September 28, 2007 on the Tatum Marketing blog I was reminded again this week as I looked at yet another new client’s poorly executed website that even some technology companies are failing to take internet marketing seriously. And these are people who really should know better. Paul Christ has a [...]
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- A kick in the butt for unfocused marketers
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- Matthew Walmsley: Thanks, I liked this blog post. I found this site ...
- Susan Tatum: I agree -- and the most important step is to take ...
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- Susan Tatum: Hi Dave, Very good point. Far too many business...
Thursday, January 20, 2011
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Written by: Susan Tatum