Tag Archive | "marketing strategy"

Are trade shows worth the marketing effort?

Friday, November 6, 2009

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   Written by: Susan Tatum

Are trade shows worth the marketing effort? If I had a dollar for every time I’ve heard a CFO rant about the high cost and no measurable results of trade shows, I’d have, well honestly, I’d have about 10 bucks. But the point is: the CFOs may be right. There’s no doubt about it, trade shows can [...]

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Simply put, persistence is a critical component of successful marketing.

Tuesday, November 3, 2009

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   Written by: Susan Tatum

This article was first published May 7, 2007 on the Tatum Marketing blog Simply put, persistence is a critical component of successful marketing. My two previous posts have covered a loose connection I discovered between Mark Joyner’s “simple-ology: the science of getting what you want” and marketing. It’s a simple, three-step process to hit a target. The [...]

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Talk to me but remember I don’t speak the language

Tuesday, November 3, 2009

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   Written by: Susan Tatum

This article was first published  September 18, 2007 on the Tatum Marketing blog Everyday languages – English, Spanish, Chinese, Hindi, whatever – are not the only language challenges in technology marketing. Technical jargon can kill a conversation just as quickly. And, it’s much more difficult to avoid. Every industry & every function – even marketing – has [...]

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Technology Marketers – Why You Need an Internet Marketing Strategy

Tuesday, November 3, 2009

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   Written by: Susan Tatum

This article was first published September 28, 2007 on the Tatum Marketing blog I was reminded again this week as I looked at yet another new client’s poorly executed website that even some technology companies are failing to take internet marketing seriously. And these are people who really should know better. Paul Christ has a very good [...]

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