Tag Archive | "marketing process"

Website visitor conversion – where to start

Tuesday, January 12, 2010

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   Written by: Susan Tatum

Website visitor conversion – where to start

Website visitor conversion – where to start “The best thing is to do the right thing. The next best thing is to do the wrong thing. The worst is to do nothing.” I have no idea who originally said that. I once had a boss who used it frequently. And boy is it true with conversion optimization. Since [...]

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4 Steps to Handing Your Sales Team More Effective Leads.

Friday, November 6, 2009

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   Written by: Susan Tatum

4 Steps to Handing Your Sales Team More Effective Leads. Interested in a quick way to both distract your sales people AND ensure that most of your best opportunities never get properly developed? It’s easy. Simply pass all inbound inquiries and new contacts directly to your sales force for follow up. It’s startling how many technology marketing [...]

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Buying is a Process and, therefore, so is Marketing.

Thursday, November 5, 2009

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   Written by: Susan Tatum

Buying is a Process and, therefore, so is Marketing. A lot of technology marketers are still missing the point about marketing being a process. And this leads them to waste tons of time and money running single-tactic “campaigns” that don’t pay off. Let’s be sure you’re not in that boat. If you never put much thought into how [...]

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Preparing to Market Technology in an Economic Downturn

Thursday, November 5, 2009

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   Written by: Susan Tatum

Preparing to Market Technology in an Economic Downturn “Software vendors face rough economic waters in 2008” according to Richard Martin at InformationWeek. You can read the article to find out more about Richard’s prediction. I want to talk here about what that means – or should mean – for your marketing budget. In tough economic times, one [...]

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