Clicks 'n Conversions Blog

Measure Your Marketing for Big Improvements in 2010

Measure Your Marketing for Big Improvements in 2010 If I could get you to do one single marketing-related thing in 2010 it would be to start actively measuring – and acting on – the performance of your marketing program. If you’re already measuring, start holding people accountable. And if you’re already doing that, call me. [...]

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Tech Marketing Fundamental #4: Hold Marketing Accountable.

This article was first published May 29, 2008 on the Tatum Marketing blog Not too long ago, marketing practitioners had everyone convinced that marketing was not measurable. Marketing specialists, execs and experts felt no pressure to prove their “magic” worked. Those days are gone, and the people who are in charge of spending your marketing [...]

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