Tag Archive | "marketing database"

Designing a Lead Nurturing System: Part Two – Your Marketing Database

Wednesday, November 4, 2009

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   Written by: Susan Tatum

Designing a Lead Nurturing System: Part Two – Your Marketing Database If you’re going to consistently develop prospects into sales-ready leads or customers, you’ll need a good marketing database. Even if you have a relatively small number of prospects, the cost of an online system to manage data and communications is so low (as in “free”) [...]

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