Clicks 'n Conversions Blog

Measure Your Marketing for Big Improvements in 2010

Measure Your Marketing for Big Improvements in 2010 If I could get you to do one single marketing-related thing in 2010 it would be to start actively measuring – and acting on – the performance of your marketing program. If you’re already measuring, start holding people accountable. And if you’re already doing that, call me. We [...]

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Forget about leads – worry about traffic.

Forget about leads – worry about traffic. Lately the technology business leaders I talk with tend to be in one of two camps. They either want to generate more leads or they want to generate more traffic. The traffic guys tend to be those who sell online. Those who don’t sell online still think in terms [...]

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Tech Marketing Fundamental #5: Make Sure Sales & Marketing Are Aligned

This article was first published May 30, 2008 on the Tatum Marketing blog You may think the subject of this post – the importance of aligning sales and marketing teams – is pretty obvious. After all, marketing and sales are vital parts of the same process. Cooperation should be automatic. Surprisingly, this isn’t the case in [...]

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Improving Technology Marketing Results – Taking the 1st Step.

This article first appeared January 23, 2008 in the Tatum Marketing Blog Yesterday I wrote about two strategies for using marketing to increase sales – 1) increase inbound traffic or leads and 2) improve conversion rates.  (Actually I wrote about three strategies, but I’m not going to talk about adding products or services anymore. At least [...]

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