Tag Archive | "lead generation"
Online Lead Generation: Finding Your Prospects Online
Online Lead Generation: Finding Your Prospects Online This is the second of a series of articles on Online Lead Generation for B2B companies appearing Wednesdays in this blog. If you read the first article in this series, you know the reasons you want to be highly visible online. Now the question is: where should you [...]
Continue reading...Online B2B Lead Generation Trumps Offline Tactics
Online B2B Lead Generation Trumps Offline Tactics This is the second of a series of articles on Online Lead Generation for B2B companies appearing Wednesdays in this blog. If you read the first article in this series, you know the reasons you want to be highly visible online. Now the question is: where should you [...]
Continue reading...Technology Peer Groups Explore Lead Generation (Among Other Things)
Technology Peer Groups Explore Lead Generation (Among Other Things) This post is for those of you who own or run technology companies – or know someone who does. You may be familiar with the concept of peer groups – lots of company owners use them as a sounding board / advisory board / board of [...]
Continue reading...The Three Easiest Marketing Decisions
The Three Easiest Marketing Decisions One of the most interesting things about marketing is that it constantly offers a multitude of choices and options. There’s never a lack of things to try or things to improve. Sometimes that leads to paralysis. Marketers and business owners just don’t know what to do next. But some decisions [...]
Continue reading...What makes a killer marketing system? Here are 7 prime components.
What makes a killer marketing system? Here are 7 prime components. I just completed a new report (I’ll post a copy here soon) on the 7 most common – and deadly – marketing mistakes made by enterprise software companies. The number one mistake, the one I see most often, is trying to market a product [...]
Continue reading...Tech Companies Expect 60% of New Leads to Come from Marketing.
This article was first published November 14, 2007 on the Tatum Marketing blog Once upon a time, say back in the 90s and the early 2000s, lead generation was widely considered to be the responsibility of the sales team. Not so now. According to business-to-business & technology marketing studies, sales people can typically find about [...]
Continue reading...Tech Marketing Fundamental #3. There’s Gold in the Middle of the Funnel.
This article was first published May 27, 2008 on the Tatum Marketing blog Here’s a fact that sometimes surprises our new clients, but it proves to be true over and over again. 75% (or more) of your best prospects are not ready to buy right now. 25% aren’t even ready to give you the time [...]
Continue reading...Technology Marketers Need a Systematic Approach
This article was first published June 19, 2008 on the Tatum Marketing blog Since I’ve been on a streak of writing about designing a great lead nurturing system, I was especially interested in Laura Ramos’ recent interview in BtoB’s 2008 Lead Generation Guide. Laura is a principal analyst at Forrester Research. Here’s what she has [...]
Continue reading...Technology Marketing – Are you applying the best lead generation tactics?
The most common lead generation tactic used by business-to-business technology marketers in 2006 was trade shows and conferences. The biggest problem faced by technology marketers was the inability to generate enough leads for the sales force. Hmmmm. This information comes from a 2007 Lead-Generation Trend Survey conducted by CMP Technology. It’s also supported by my [...]
Continue reading...Nine Ways to Know It’s Time to Expand Your Marketing
This article was first published December 3, 2008 on the Tatum Marketing blog. By now you’ve probably read one or more of the jillion articles being published on the subject of how and why you should market in a recession. But, let’s face it. Marketing in a recession is not right for all companies. How [...]
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Thursday, November 5, 2009
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Written by: Susan Tatum