Tag Archive | "lead generation"
7 Questions to Help You Assess Whether Blogging is Right for Your Business: Part 2 of 3
When I started this blog discussion two weeks back, I challenged you to dig deep to find your passion. Today, I’ll raise three more questions to help you assess whether your business is ready for the blogosphere. The final three questions will be covered in my blog post on March 16th. Why bother with blogging? Because [...]
Continue reading...The Link Between Sloppy Writing and Business
Wow! Who knew that grammar could evoke such passion? Over the past two weeks, I’ve asked groups on several social networking sites, including LinkedIn, Ryze, and bizSugar, to weigh in on the subject of writing errors and its impact to business. Clearly, there are some people who believe that content should be judged on substance, [...]
Continue reading...Email Marketing for Complex Sales Cycles
Email Marketing for Complex Sales Cycles If you’re a business owner or marketer who is undecided about the value of email marketing, Email Marketing for Complex Sales Cycles, by Winton Churchill, is a good book for you. It’s intended to be a quick read, and it is. I got through it in one afternoon while waiting [...]
Continue reading...How to Provoke Action from Your Prospects
How to Provoke Action from Your Prospects Yesterday a client sent me a great article from the Harvard Business Review called In a Downturn, Provoke Your Customers. I urge you to read it. The premise of the article – which is written by Philip Lay, Todd Hewlin and Geoffrey Moore – is that you can motivate executives [...]
Continue reading...How to Design a Solid Technology Marketing System
How to Design a Solid Technology Marketing System Last week I wrote about the five fundamentals of successful technology marketing in an overview of how a complete marketing program fits together. This week I want to give you a more tactical approach to designing a solid marketing system or improving the one you have. Sometimes new clients [...]
Continue reading...How Do You Know?
How Do You Know? “The plural of anecdote is not data.” I ran across this quote on Brad Feld’s blog, Feld Thoughts, recently. I like it so much that if I were the type I’d have it made into a tattoo. Its origin is complicated so I’ll just send you here if you want to read about [...]
Continue reading...4 Steps to Handing Your Sales Team More Effective Leads.
4 Steps to Handing Your Sales Team More Effective Leads. Interested in a quick way to both distract your sales people AND ensure that most of your best opportunities never get properly developed? It’s easy. Simply pass all inbound inquiries and new contacts directly to your sales force for follow up. It’s startling how many technology marketing [...]
Continue reading...10 Questions to Discover if Your Technology Marketing Program is Solid.
10 Questions to Discover if Your Technology Marketing Program is Solid. 1.Have you identified your ideal prospects and focused your attention on attracting and developing these prospects? 2.Are you clearly differentiating yourself from the competition and does your messaging reflect this? 3.Have you defined the stages of your prospects’ buying process and created marketing responses to meet the [...]
Continue reading...B2B Marketing Tip #12: Stop Wasting Money on Collateral
B2B Marketing Tip #12: Stop Wasting Money on Collateral I was on a tour of a new client’s office recently when Jacob, the company president, opened a door to a storage room piled nearly floor to ceiling with boxes and boxes of marketing collateral. There were presentation folders, product spec sheets, and a glossy corporate brochure. “We [...]
Continue reading...Are trade shows worth the marketing effort?
Are trade shows worth the marketing effort? If I had a dollar for every time I’ve heard a CFO rant about the high cost and no measurable results of trade shows, I’d have, well honestly, I’d have about 10 bucks. But the point is: the CFOs may be right. There’s no doubt about it, trade shows can [...]
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Tuesday, March 2, 2010
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Written by: Sue Anderson