Tag Archive | "lead generation"
A kick in the butt for unfocused marketers
Since you’re reading a marketing blog, I’m going to step out on a limb here and bet you know you can and should be getting more action from your marketing dollars. And if you’re like a lot of business owners I talk with, you’re avoiding it because you don’t know what to do first. Lucky [...]
Continue reading...How to start marketing your business
Do you, like a heck of a lot of business owners, have marketing somewhere on your list of things you must do? Well, your list is right. You need to get started. Maybe you’re having trouble deciding where to begin. No problem. Read on for an ordered list that should bring some clarity to the [...]
Continue reading...News You Can Use – January 14, 2011
Trade Shows Trading Up If your marketing programs have included trade shows in the past – and you found them to be a good value – you might be interested to know they’ve taken a positive turn. The Center for Exhibition Industry Research (CEIR) announced that Q3 2010 indicates positive growth in all metrics for [...]
Continue reading...More Website Traffic? Really?
When I posted a recent article about determining how much website traffic you really need, I attempted to make the point that you don’t need more than you need. (Deep, isn’t it?) You want to know what that number is, and you want to measure your traffic to know how much you’re getting. But, traffic [...]
Continue reading...More Website Traffic – How Much?
It wouldn’t be much of a stretch to say that every website owner wants more website traffic. But how much do you really need? “As much as I can get” is the answer I often hear, but it’s not the right one. In fact that’s is an answer that can lead straight to an ineffective [...]
Continue reading...7 Reasons You Should Be Using Pay-Per-Click Advertising
1. Pay-Per-Click Advertising Is Profoundly Measurable Having long ago paid my dues in a marketing world where we spent money – big money – based on the loudest (or highest paid) person’s opinion, I have learned to embrace any marketing tactic whose cost and contribution to sales I can measure. Pay-per-click advertising is as measurable [...]
Continue reading...7 Questions to Help You Assess Whether Blogging is Right for Your Business: Part 3 of 3
Three final questions to help you assess whether your company is ready for the blogosphere. Blogger readiness assessment question #5: Who will be the voice in the blog? The biggest benefit corporate bloggers say they get from blogging is recognition as an industry thought leader. Therefore, before you start blogging you’ll want to identify whom [...]
Continue reading...7 Questions to Help You Assess Whether Blogging is Right for Your Business: Part 2 of 3
When I started this blog discussion two weeks back, I challenged you to dig deep to find your passion. Today, I’ll raise three more questions to help you assess whether your business is ready for the blogosphere. The final three questions will be covered in my blog post on March 16th. Why bother with blogging? [...]
Continue reading...The Link Between Sloppy Writing and Business
Wow! Who knew that grammar could evoke such passion? Over the past two weeks, I’ve asked groups on several social networking sites, including LinkedIn, Ryze, and bizSugar, to weigh in on the subject of writing errors and its impact to business. Clearly, there are some people who believe that content should be judged on substance, [...]
Continue reading...Email Marketing for Complex Sales Cycles
Email Marketing for Complex Sales Cycles If you’re a business owner or marketer who is undecided about the value of email marketing, Email Marketing for Complex Sales Cycles, by Winton Churchill, is a good book for you. It’s intended to be a quick read, and it is. I got through it in one afternoon while [...]
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Thursday, January 20, 2011
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Written by: Susan Tatum