Clicks 'n Conversions Blog

PPC: the Times They Are a Changin’

PPC: the Times They Are a Changin’ As I look today at what it takes to succeed in Pay-per-click advertising and compare it to requirements of the past, I have but one response – Whoa! That’s not my actual response but I never know who’s reading this. Anyway as Bob Dylan noted many decades ago [...]

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5 Tests to Increase Conversion Rates on Landing Pages

5 Tests to Increase Conversion Rates on Landing Pages Landing pages play a key role in the success of any technology marketing program and the objective is a no-brainer – get the visitor to take a specific action. What percentage of visitors to your landing pages do what you want them to do? (By the [...]

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