Tag Archive | "landing page"

Keywords and Landing Pages

Friday, November 6, 2009

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   Written by: Eric Gerds

Keywords and Landing Pages You may have heard the term ‘Landing Page’ and wondered what that means. A Landing Page is a sub-page – not the Home Page – which is designed to target or focus on a specific topic. Think of them as additional doors to the website.  Most people come in the front door, but [...]

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High Tech Marketer’s Fast-Start Guide to Pay-Per-Click Advertising

Friday, November 6, 2009

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   Written by: Susan Tatum

High Tech Marketer’s Fast-Start Guide to Pay-Per-Click Advertising Okay. This isn’t really a guide yet. It’s more like a list of steps. But if you’re a technology marketer who wants to increase website traffic and you’re not currently using pay-per-click advertising, this article will get you started. What’s so great about pay-per-click advertising? Two things really. First, these [...]

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The Intent of the Click

Wednesday, November 4, 2009

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   Written by: Susan Tatum

The Intent of the Click Web analytics show us that most people arrive at a website by clicking on a link somewhere – usually from a search engine – and not by typing in the URL. This is important for a couple of reasons: 1.It means that most visitors enter your site at some point other than [...]

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Landing Page Optimization: Is short copy or long copy more effective?

Tuesday, November 3, 2009

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   Written by: Susan Tatum

This article first appeared October 4, 2007 on the Tatum Marketing blog. One of the most hotly debated issues in online marketing is whether long copy or short copy is the best for generating conversions on a web landing page. Last week I watched a webinar sponsored by Omniture and featuring Dr. Flint McGlaughlin, founder of Marketing [...]

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