Tag Archive | "keywords"
Why Not Just Throw Every Keyword Possible on Your Page?
Why Not Just Throw Every Keyword Possible on Your Page? On the subject of keywords, one of the first thoughts that many people have is that they should take their list of keywords and stuff the page with those words as many times as possible. This is known as keyword ‘cramming’. While it’s good to [...]
Continue reading...What is a Long Tail and What Does It Have to Do with Keywords?
What is a Long Tail and What Does It Have to Do with Keywords? When it comes to researching and selecting keywords you will often hear the term “Long Tail” and it can be confusing. The name for “Long Tail” searches is credited to Chris Anderson, the editor of Wired Magazine. The concept is fairly [...]
Continue reading...Targeting Your Keywords
Targeting Your Keywords Third in a series of articles on SEO and website marketing appearing every Thursday. In “Keyword Mania” we discussed how all the words on your website are keywords. However, some of the words are the true key words that really drive people to your site. Good website statistics programs including Google Analytics [...]
Continue reading...Picking the right keywords
Picking the right keywords In last week’s article I went over the basic concepts behind keywords. Now, how does one go about picking good keywords? No website should rely on a single keyword; there is normally a group of keywords which attract people to any website. Think about it being like the different ways to [...]
Continue reading...Organize PPC Keywords into Tighter Ad Groups for Enhanced Results.
Organize PPC Keywords into Tighter Ad Groups for Enhanced Results. Lately I’ve been looking at many technology pay-per-click campaigns – both as part of our PPC Management service and our Marketing Coaching program. Here’s one of the first recommendations I almost always find myself making: Take a closer look at your ad groups – you [...]
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Thursday, November 5, 2009
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Written by: Eric Gerds