Tag Archive | "keywords"
Listening to Keywords
One of the beauties of pay-per-click advertising – and organic SEO – is how much you can understand about the potential buyer just by the words they use. TechTarget & Google , in a recent report on Search Behavior of IT Buyers Online During the Purchase Process , clustered keywords into four groups: brand, issue/opportunity, [...]
Continue reading...When It Pays to Be Negative
Yeah, yeah, I know. We should all be positive. Positive thinking rocks. Positive people are the best ones to be around. The universe rewards those who are positive. I even believe a lot of that. But there’s one place I’m positive negative is good. In fact it is critical. It’s the keywords in your pay [...]
Continue reading...Often Overlooked Keyword Options
Often Overlooked Keyword Options Fifth in a series of articles on SEO and website marketing appearing every Thursday. The next time that you are looking at a web page, go up to the menu at the top of your browser and find the View pull down menu and from that select Source or Page Source. [...]
Continue reading...Keywords: Using the Words
Keywords: Using the Words One night a week I teach video editing at a local community college. Recently a student found out about my day job in the SEO business and the first question they asked was: What are the magic words I need to put on my website to make it ‘Number One on [...]
Continue reading...Keyword Mania
Keyword Mania The concept of keywords sounds very simple. When a person types in a word or series of words, such as ‘Power Widgets’ into the search box on Google, the search engine will find every web page which has these two words on it, even if they are not next to each other on [...]
Continue reading...Keywords and What to Do with Them.
Keywords and What to Do with Them. In the past few articles, I’ve spent a good amount of time discussing how to choose keywords for websites. The next logical question concerns what is to do with these keywords. Most people focus all their energy putting the keywords within the body of the website. This is [...]
Continue reading...Keywords and Landing Pages
Keywords and Landing Pages You may have heard the term ‘Landing Page’ and wondered what that means. A Landing Page is a sub-page – not the Home Page – which is designed to target or focus on a specific topic. Think of them as additional doors to the website. Most people come in the front [...]
Continue reading...Are Keywords the Only Ranking Factors?
Are Keywords the Only Ranking Factors? I’ve spent six articles talking about keywords for websites; however the question needs to be asked: are keywords the only factor that impacts the ranking of a website? The answer is no. Keywords are the foundation for getting a higher ranking on search engine results pages, but they are [...]
Continue reading...Keyword Selection – In the Words of Your Customers
Keyword Selection – In the Words of Your Customers Today’s search engine marketing tip for technology marketers covers the first “rule” of keyword selection: choose the words your prospects will use to find a product or service like yours. Read that sentence again. This is very different from using the words you use to describe [...]
Continue reading...B2B SEO: Why You Should Include Meta Keyword Tags
B2B SEO: Why You Should Include Meta Keyword Tags A recent post on NaturalSearchBlog brings up the oft-discussed question of whether or not it pays to include meta keyword tags on website pages anymore. Briefly, it is generally agreed that Google no longer uses these meta tags to assign relevance or page rank and therefore [...]
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Wednesday, March 24, 2010
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Written by: Susan Tatum