Tag Archive | "keywords"

Often Overlooked Keyword Options

Friday, November 6, 2009

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   Written by: Eric Gerds

Often Overlooked Keyword Options Fifth in a series of articles on SEO and website marketing appearing every Thursday. The next time that you are looking at a web page, go up to the menu at the top of your browser and find the View pull down menu and from that select Source or Page Source.  What will [...]

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Keywords: Using the Words

Friday, November 6, 2009

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   Written by: Eric Gerds

Keywords: Using the Words One night a week I teach video editing at a local community college. Recently a student found out about my day job in the SEO business and the first question they asked was: What are the magic words I need to put on my website to make it ‘Number One on Google’? I have [...]

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Keyword Mania

Friday, November 6, 2009

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   Written by: Eric Gerds

Keyword Mania The concept of keywords sounds very simple.  When a person types in a word or series of words, such as ‘Power Widgets’ into the search box on Google, the search engine will find every web page which has these two words on it, even if they are not next to each other on the [...]

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Keywords and What to Do with Them.

Friday, November 6, 2009

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   Written by: Eric Gerds

Keywords and What to Do with Them. In the past few articles, I’ve spent a good amount of time discussing how to choose keywords for websites.  The next logical question concerns what is to do with these keywords. Most people focus all their energy putting the keywords within the body of the website. This is good. The [...]

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Keywords and Landing Pages

Friday, November 6, 2009

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   Written by: Eric Gerds

Keywords and Landing Pages You may have heard the term ‘Landing Page’ and wondered what that means. A Landing Page is a sub-page – not the Home Page – which is designed to target or focus on a specific topic. Think of them as additional doors to the website.  Most people come in the front door, but [...]

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Are Keywords the Only Ranking Factors?

Friday, November 6, 2009

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   Written by: Eric Gerds

Are Keywords the Only Ranking Factors? I’ve spent six articles talking about keywords for websites; however the question needs to be asked: are keywords the only factor that impacts the ranking of a website? The answer is no.  Keywords are the foundation for getting a higher ranking on search engine results pages, but they are not the [...]

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Keyword Selection – In the Words of Your Customers

Friday, November 6, 2009

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   Written by: Susan Tatum

Keyword Selection – In the Words of Your Customers Today’s search engine marketing tip for technology marketers covers the first “rule” of keyword selection: choose the words your prospects will use to find a product or service like yours. Read that sentence again. This is very different from using the words you use to describe your product. I [...]

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B2B SEO: Why You Should Include Meta Keyword Tags

Friday, November 6, 2009

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   Written by: Susan Tatum

B2B SEO: Why You Should Include Meta Keyword Tags A recent post on NaturalSearchBlog brings up the oft-discussed question of whether or not it pays to include meta keyword tags on website pages anymore. Briefly, it is generally agreed that Google no longer uses these meta tags to assign relevance or page rank and therefore it [...]

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Why Not Just Throw Every Keyword Possible on Your Page?

Thursday, November 5, 2009

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   Written by: Eric Gerds

Why Not Just Throw Every Keyword Possible on Your Page? On the subject of keywords, one of the first thoughts that many people have is that they should take their list of keywords and stuff the page with those words as many times as possible. This is known as keyword ‘cramming’. While it’s good to place as many [...]

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What is a Long Tail and What Does It Have to Do with Keywords?

Thursday, November 5, 2009

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   Written by: Eric Gerds

What is a Long Tail and What Does It Have to Do with Keywords? When it comes to researching and selecting keywords you will often hear the term “Long Tail” and it can be confusing.  The name for “Long Tail” searches is credited to Chris Anderson, the editor of Wired Magazine. The concept is fairly simple. When [...]

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