Tag Archive | "Google"
Paperclip Advertising?
E-marketing is my business so it probably comes as no surprise that I use the term “pay-per-click advertising” fairly often. What is surprising – to me anyway – is the frequency with which I get silence, blank stares or – my personal favorite – “what’s paperclip advertising?” as a response. This isn’t a slam against [...]
Continue reading...When It Pays to Be Negative
Yeah, yeah, I know. We should all be positive. Positive thinking rocks. Positive people are the best ones to be around. The universe rewards those who are positive. I even believe a lot of that. But there’s one place I’m positive negative is good. In fact it is critical. It’s the keywords in your pay [...]
Continue reading...Keyword Ranking and Being Number 1
Keyword Ranking and Being Number 1 In my last article I talked about how to compile a list of possible keywords. Eventually you will have to narrow down your list and select the best keywords to focus on. One of the most important – and often overlooked – aspects of a keyword is its search [...]
Continue reading...B2B SEO: Why You Should Include Meta Keyword Tags
B2B SEO: Why You Should Include Meta Keyword Tags A recent post on NaturalSearchBlog brings up the oft-discussed question of whether or not it pays to include meta keyword tags on website pages anymore. Briefly, it is generally agreed that Google no longer uses these meta tags to assign relevance or page rank and therefore [...]
Continue reading...The Three Easiest Marketing Decisions
The Three Easiest Marketing Decisions One of the most interesting things about marketing is that it constantly offers a multitude of choices and options. There’s never a lack of things to try or things to improve. Sometimes that leads to paralysis. Marketers and business owners just don’t know what to do next. But some decisions [...]
Continue reading...Set up an Adwords Account & Campaign in 15 minutes or Less
We’re talking about pay per click advertising for software and technology marketers. You know you need to do it and the place to start is Google – even if for no other reason than Google controls around 77% of the search market. Google makes it beyond easy to set up and manage an Adwords account. [...]
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Monday, April 5, 2010
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Written by: Susan Tatum