Keywords: Using the Words One night a week I teach video editing at a local community college. Recently a student found out about my day job in the SEO business and the first question they asked was: What are the magic words I need to put on my website to make it ‘Number One on Google’? I have [...]
Continue reading...Technology Marketing Fundamentals. Your Best Competitive Advantage. This week I’m going to write about the fundamentals of technology marketing. Hey. It may sound boring but it’s a great competitive advantage. If you pay attention to the fundamentals, you’ll waste less money. I’ve been thinking about this topic since Leonard Wadewitz of CompTIA University asked me to update [...]
Continue reading...What technology buyers don’t want to see on your website A couple of weeks ago I gave an online marketing presentation for SoftwareCEO University. One of the topics that drew the greatest interest was “8 Factors that Reduce Website Readability”. So, I’m printing the list here for those of you who missed the presentation. 1.Graphics – especially [...]
Continue reading...This post was originally published on the Tatum Marketing blog May 6, 2009 If you’ve been reading this blog long enough, you probably know that Flash is not my favorite homepage element. There’s plenty of evidence to show that it’s a bad idea for several reasons. Most website visitors don’t read Flash messages. The motion distracts visitors [...]
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Friday, November 6, 2009
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Written by: Eric Gerds