Tag Archive | "email marketing"

Email Marketing for Complex Sales Cycles

Tuesday, November 10, 2009

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   Written by: Susan Tatum

Email Marketing for Complex Sales Cycles If you’re a business owner or marketer who is undecided about the value of email marketing, Email Marketing for Complex Sales Cycles, by Winton Churchill, is a good book for you. It’s intended to be a quick read, and it is. I got through it in one afternoon while [...]

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Bulk Email Lists – No, No, No

Thursday, November 5, 2009

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   Written by: Susan Tatum

Bulk Email Lists – No, No, No I’m having a battle with one of our clients over email marketing. He wants to buy a list of 50,000 business people and I think he’s nuts. Actually, Steven (not his real name) isn’t nuts at all. He’s a very bright software company owner who has a real [...]

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Technology Marketers Need a Systematic Approach

Tuesday, November 3, 2009

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   Written by: Susan Tatum

This article was first published June 19, 2008 on the Tatum Marketing blog Since I’ve been on a streak of writing about designing a great lead nurturing system, I was especially interested in Laura Ramos’ recent interview in BtoB’s 2008 Lead Generation Guide. Laura is a principal analyst at Forrester Research. Here’s what she has [...]

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Ignoring Free Email Accounts Could Cost You Business

Friday, October 30, 2009

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   Written by: Susan Tatum

This article first appeared October 25, 2007 in the Tatum Marketing blog. It wasn’t too long ago that technology marketers routinely refused to provide access to white papers, webinars or other free resources to anyone using a “non-corporate” email address. Hotmail, Yahoo, Gmail accounts? No thanks. Countless internet marketing gurus still suggest that you ignore [...]

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