Clicks 'n Conversions Blog

10 Questions to Discover if Your Technology Marketing Program is Solid.

10 Questions to Discover if Your Technology Marketing Program is Solid. 1.Have you identified your ideal prospects and focused your attention on attracting and developing these prospects? 2.Are you clearly differentiating yourself from the competition and does your messaging reflect this? 3.Have you defined the stages of your prospects’ buying process and created marketing responses [...]

Continue reading...

Tech Companies Expect 60% of New Leads to Come from Marketing.

This article was first published November 14, 2007 on the Tatum Marketing blog Once upon a time, say back in the 90s and the early 2000s, lead generation was widely considered to be the responsibility of the sales team. Not so now. According to business-to-business & technology marketing studies, sales people can typically find about [...]

Continue reading...