Tag Archive | "deal in progress"

The Secret to Action-Oriented Marketing Measurement

Wednesday, December 23, 2009

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   Written by: Susan Tatum

The Secret to Action-Oriented Marketing Measurement Last week I wrote about the marketing metrics we track at Clicks ‘n Conversions and I promised to share the secret to developing a tracking system that drives change. Well, here it is: to be truly useful, a marketing measurement system must do more than just track where you [...]

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