Clicks 'n Conversions Blog

Who’s Your Ideal Prospect?

Banish fuzzy thinking Andy (Parkinson, our CEO) and I sat down yesterday over lunch at Paco’s Tacos to talk about the best market for one of our new services (more on that in a future post). At Andy’s suggestion, we first made a list of qualities a good target market for this service must have. [...]

Continue reading...

Measure Your Marketing for Big Improvements in 2010

Measure Your Marketing for Big Improvements in 2010 If I could get you to do one single marketing-related thing in 2010 it would be to start actively measuring – and acting on – the performance of your marketing program. If you’re already measuring, start holding people accountable. And if you’re already doing that, call me. [...]

Continue reading...