Clicks 'n Conversions Blog

7 Questions to Help You Assess Whether Blogging is Right for Your Business: Part 3 of 3

Three final questions to help you assess whether your company is ready for the blogosphere. Blogger readiness assessment question #5: Who will be the voice in the blog? The biggest benefit corporate bloggers say they get from blogging is recognition as an industry thought leader. Therefore, before you start blogging you’ll want to identify whom you want [...]

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7 Questions to Help You Assess Whether Blogging is Right for Your Business: Part 2 of 3

When I started this blog discussion two weeks back, I challenged you to dig deep to find your passion. Today, I’ll raise three more questions to help you assess whether your business is ready for the blogosphere. The final three questions will be covered in my blog post on March 16th. Why bother with blogging? Because [...]

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How to Cut the Fat From Your Copy Without Starving Content

When pressed to cut words in order to save PR fees or publish an article in a magazine, most people reach for a hatchet to strike entire sentences, paragraphs, and thoughts from their piece. Admittedly, a hatchet is sometimes necessary, but more often than not, light editing techniques can cut copy by 10% (or more) without [...]

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