Tag Archive | "conversion"
3 Essential Marketing Strategies for Increasing Sales.
3 Essential Marketing Strategies for Increasing Sales. Marketing’s job is to help increase sales. That’s all. I’ve said this so many times & lived it so long, it surprises me to run across people who don’t get it. Understanding – and remembering – this admittedly simple concept can make a huge difference in the success of [...]
Continue reading...5 Tests to Increase Conversion Rates on Landing Pages
5 Tests to Increase Conversion Rates on Landing Pages Landing pages play a key role in the success of any technology marketing program and the objective is a no-brainer – get the visitor to take a specific action. What percentage of visitors to your landing pages do what you want them to do? (By the way, [...]
Continue reading...12 questions to answer before you talk to a web site designer.
12 questions to answer before you talk to a web site designer. One of our favorite clients desperately needs a new website. It’ll make a huge improvement in how well they turn visitors into sales opportunities. But, they are so anxious to get started with a web design firm that I almost have to physically restrain [...]
Continue reading...Content Creation for Technology Marketing
Content Creation for Technology Marketing How much of your marketing investment do you spend creating content? Have you even thought of content creation as a marketing tactic? It’s an interesting – and useful – way of looking at your marketing program. Publishers and web experts have long claimed that “content is king”. Yet marketers are just beginning [...]
Continue reading...Why Pay per Click Advertising Wastes Money and What to Do About It.
Pay per Click advertising (PPC) makes it dangerously simple to waste a lot of money. I see it happening all the time. We could blame it on Google Adwords – which makes it deceptively easy to set up a PPC campaign and leads advertisers to believe that the whole thing is a cake walk. But, [...]
Continue reading...Tech Marketing Fundamental #3. There’s Gold in the Middle of the Funnel.
This article was first published May 27, 2008 on the Tatum Marketing blog Here’s a fact that sometimes surprises our new clients, but it proves to be true over and over again. 75% (or more) of your best prospects are not ready to buy right now. 25% aren’t even ready to give you the [...]
Continue reading...Improving Technology Marketing Results – Taking the 1st Step.
This article first appeared January 23, 2008 in the Tatum Marketing Blog Yesterday I wrote about two strategies for using marketing to increase sales – 1) increase inbound traffic or leads and 2) improve conversion rates. (Actually I wrote about three strategies, but I’m not going to talk about adding products or services anymore. At least [...]
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Friday, November 6, 2009
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Written by: Susan Tatum