Tag Archive | "conversion rate"

How to Design a Solid Technology Marketing System

Friday, November 6, 2009

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   Written by: Susan Tatum

How to Design a Solid Technology Marketing System Last week I wrote about the five fundamentals of successful technology marketing in an overview of how a complete marketing program fits together. This week I want to give you a more tactical approach to designing a solid marketing system or improving the one you have. Sometimes new clients [...]

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Add User Reviews to Your Website.

Friday, November 6, 2009

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   Written by: Susan Tatum

Add User Reviews to Your Website. You have a great software or technology product, right? You’ve built much of your business on customer referrals. You use testimonials and case studies in your marketing program. So why not post customer reviews on your website? Consumer reviews have been big with online retailers for years. A variety of research indicates [...]

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Checklist for Creating More Effective Web Conversion Forms

Thursday, November 5, 2009

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   Written by: Susan Tatum

Checklist for Creating More Effective Web Conversion Forms In a perfect world, there would be no need for web conversion forms – no need to request (demand?) those bits of contact information before allowing visitors to download information, request a demo, or take your software for a trial run. In this perfect world, your website would be [...]

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The Intent of the Click

Wednesday, November 4, 2009

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   Written by: Susan Tatum

The Intent of the Click Web analytics show us that most people arrive at a website by clicking on a link somewhere – usually from a search engine – and not by typing in the URL. This is important for a couple of reasons: 1.It means that most visitors enter your site at some point other than [...]

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