Tag Archive | "Conversion Optimization"
How to Avoid Deadly Marketing Distractions
If you’re like many marketers and business owners I speak with, you may be stalled in your marketing efforts because you’re not sure where to focus next. If so, this article is for you. Even if you’re not exactly standing still, distractions can consume valuable resources and kill your marketing efforts. Here’s how to avoid [...]
Continue reading...A kick in the butt for unfocused marketers
Since you’re reading a marketing blog, I’m going to step out on a limb here and bet you know you can and should be getting more action from your marketing dollars. And if you’re like a lot of business owners I talk with, you’re avoiding it because you don’t know what to do first. Lucky [...]
Continue reading...How to start marketing your business
Do you, like a heck of a lot of business owners, have marketing somewhere on your list of things you must do? Well, your list is right. You need to get started. Maybe you’re having trouble deciding where to begin. No problem. Read on for an ordered list that should bring some clarity to the [...]
Continue reading...More Website Traffic? Really?
When I posted a recent article about determining how much website traffic you really need, I attempted to make the point that you don’t need more than you need. (Deep, isn’t it?) You want to know what that number is, and you want to measure your traffic to know how much you’re getting. But, traffic [...]
Continue reading...You and Your Little Buzzwords
Okay. I admit it. I stole that headline from Erika Napoletano at Redhead Writing, and I encourage you to read her article because she reminds us all what our prospective customers and clients would say if they had Erika’s way with words. When I see – as I often do – buzzword-laden content it tells [...]
Continue reading...Intuition Sucks – That’s Why We Test
Recently I sat in on a presentation by Ronny Kohavi, GM for Microsoft’s Experimentation Platform. The talk was called Top Seven Testing Pitfalls. Among other things, it gave me some good ammo to share with you on the subject of why constant testing is so critical. As a lifelong marketer, I am thrilled – thrilled [...]
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Thursday, March 10, 2011
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Written by: Susan Tatum