Clicks 'n Conversions Blog

Content Creation for Technology Marketing

Content Creation for Technology Marketing How much of your marketing investment do you spend creating content? Have you even thought of content creation as a marketing tactic? It’s an interesting – and useful – way of looking at your marketing program. Publishers and web experts have long claimed that “content is king”. Yet marketers are just beginning [...]

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Business Website Development – Testing and Measuring

Business Website Development – Testing and Measuring This is the last in a series of articles on B-to-B website redesign. If you’ve missed the first 5 articles in this series, here’s a good place to start: B-to-B Website Re-Design – Proceed with Caution. We’ve looked at website strategy, website design, search engine optimization, and website content. Now [...]

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Website Content – Why Your Visitors Visit

You’ve heard it before – probably more than you want. On the web, Content is King. But do you really pay attention? Do you have a content plan for your site – or are you just serving up the same old stuff you’ve been serving for years with the possible addition of a few news releases? [...]

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What technology buyers don’t want to see on your website

Yesterday I wrote about the 8 things that technology buyers don’t want to see on your website. Today’s article answers the obvious question. “Okay, so what DO they want to see?” The oft-quoted (by me) Enquiro Research’s Business to Business Survey 2007 asked participants to rank website factors on a scale of 1 to 7 based [...]

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