Clicks 'n Conversions Blog

Email Marketing for Complex Sales Cycles

Email Marketing for Complex Sales Cycles If you’re a business owner or marketer who is undecided about the value of email marketing, Email Marketing for Complex Sales Cycles, by Winton Churchill, is a good book for you. It’s intended to be a quick read, and it is. I got through it in one afternoon while [...]

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Shift to Mega Buying Committees Challenges Tech Marketers.

If watching your prospects’ buying committees getting bigger and bigger has you a little stressed out, you’re not alone. According to MarketingSherpa, technology marketers identified ever-growing buying committees as the top marketing challenge of 2007. Nowadays the typical number of decision makers for a technology purchase of over $25,000 ranges from 6.8 to 21 people [...]

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