Tag Archive | "collateral"

B2B Marketing Tip #12: Stop Wasting Money on Collateral

Friday, November 6, 2009

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   Written by: Susan Tatum

B2B Marketing Tip #12: Stop Wasting Money on Collateral I was on a tour of a new client’s office recently when Jacob, the company president, opened a door to a storage room piled nearly floor to ceiling with boxes and boxes of marketing collateral. There were presentation folders, product spec sheets, and a glossy corporate [...]

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