Clicks 'n Conversions Blog

Designing a lead nurturing system Part 3: How Your Buyers Buy

Designing a lead nurturing system Part 3: How Your Buyers Buy This is the third in a series of articles about designing a great lead nurturing system. So far I’ve talked about coming up with a universal definition for the word “lead” and the marketing database you need to house your prospects’ contact information and communication [...]

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Shift to Mega Buying Committees Challenges Tech Marketers.

If watching your prospects’ buying committees getting bigger and bigger has you a little stressed out, you’re not alone. According to MarketingSherpa, technology marketers identified ever-growing buying committees as the top marketing challenge of 2007. Nowadays the typical number of decision makers for a technology purchase of over $25,000 ranges from 6.8 to 21 people depending [...]

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Tech Marketing Fundamental #5: Make Sure Sales & Marketing Are Aligned

This article was first published May 30, 2008 on the Tatum Marketing blog You may think the subject of this post – the importance of aligning sales and marketing teams – is pretty obvious. After all, marketing and sales are vital parts of the same process. Cooperation should be automatic. Surprisingly, this isn’t the case in [...]

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