Tag Archive | "business-to-business"
Search Engine Optimizaton: Machine vs. Man.
Search Engine Optimizaton: Machine vs. Man. Fourth in a series of articles on SEO and website marketing appearing every Thursday. I’m not talking about skynet from the terminator movies, but I’m talking about website design where people create their website either to work with search engines or only for human viewers, cutting out the other [...]
Continue reading...Online Lead Generation: Finding Your Prospects Online
Online Lead Generation: Finding Your Prospects Online This is the second of a series of articles on Online Lead Generation for B2B companies appearing Wednesdays in this blog. If you read the first article in this series, you know the reasons you want to be highly visible online. Now the question is: where should you [...]
Continue reading...Online B2B Lead Generation Trumps Offline Tactics
Online B2B Lead Generation Trumps Offline Tactics This is the second of a series of articles on Online Lead Generation for B2B companies appearing Wednesdays in this blog. If you read the first article in this series, you know the reasons you want to be highly visible online. Now the question is: where should you [...]
Continue reading...Think of the Website as a Marketing Hub
Think of the Website as a Marketing Hub If there is a universal marketing tool beyond business cards – the one thing that every business needs — it’s a website. I don’t know of a single company, especially a business-to-business company, that doesn’t need a very good website. Go ahead. Send me all your examples [...]
Continue reading...What professional creative talent brings to the marketing table.
Now that everyone and their brother have a pretty decent digital camera we’re suddenly swamped with clients who want to take their own product shots and / or management head shots to save a little money. This is not a good idea. The presence of a digital camera – no matter how many pixels it [...]
Continue reading...Technology Marketing – Are you applying the best lead generation tactics?
The most common lead generation tactic used by business-to-business technology marketers in 2006 was trade shows and conferences. The biggest problem faced by technology marketers was the inability to generate enough leads for the sales force. Hmmmm. This information comes from a 2007 Lead-Generation Trend Survey conducted by CMP Technology. It’s also supported by my [...]
Continue reading...B-to-B Website Re-Design: Advance with Caution.
This article was originally published on the Tatum Marketing blog on August 12, 2008. According to some highly reliable research I read recently but can’t put my finger on right now, a very large percentage of B2B companies are planning to update or replace their websites within the next 12 months. It’s a good thing [...]
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Thursday, November 5, 2009
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Written by: Eric Gerds