Tag Archive | "business-to-business"

Search Engine Optimization and Web Marketing in Plain English

Thursday, November 5, 2009

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   Written by: Eric Gerds

Search Engine Optimization and Web Marketing in Plain English This article begins a series about business-to-business search engine optimization & web marketing by Tatum Marketing’s Chief SEO Strategist, Eric Gerds. This series will run every Thursday indefinitely. Everyone wants their website to be found easily by their customers. What is the point of creating a website if [...]

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Search Engine Optimizaton: Machine vs. Man.

Thursday, November 5, 2009

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   Written by: Eric Gerds

Search Engine Optimizaton: Machine vs. Man. Fourth in a series of articles on SEO and website marketing appearing every Thursday. I’m not talking about skynet from the terminator movies, but I’m talking about website design where people create their website either to work with search engines or only for human viewers, cutting out the other half of [...]

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Online Lead Generation: Finding Your Prospects Online

Thursday, November 5, 2009

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   Written by: Susan Tatum

Online Lead Generation: Finding Your Prospects Online This is the second of a series of articles on Online Lead Generation for B2B companies appearing Wednesdays in this blog. If you read the first article in this series, you know the reasons you want to be highly visible online. Now the question is: where should you be visible? The [...]

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Online B2B Lead Generation Trumps Offline Tactics

Thursday, November 5, 2009

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   Written by: Susan Tatum

Online B2B Lead Generation Trumps Offline Tactics This is the second of a series of articles on Online Lead Generation for B2B companies appearing Wednesdays in this blog. If you read the first article in this series, you know the reasons you want to be highly visible online. Now the question is: where should you be visible? The [...]

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Think of the Website as a Marketing Hub

Wednesday, November 4, 2009

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   Written by: Susan Tatum

Think of the Website as a Marketing Hub If there is a universal marketing tool beyond business cards – the one thing that every business needs — it’s a website. I don’t know of a single company, especially a business-to-business company, that doesn’t need a very good website. Go ahead. Send me all your examples of companies [...]

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What professional creative talent brings to the marketing table.

Wednesday, November 4, 2009

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   Written by: Susan Tatum

Now that everyone and their brother have a pretty decent digital camera we’re suddenly swamped with clients who want to take their own product shots and / or management head shots to save a little money. This is not a good idea. The presence of a digital camera – no matter how many pixels it delivers – [...]

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Technology Marketing – Are you applying the best lead generation tactics?

Tuesday, November 3, 2009

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   Written by: Susan Tatum

The most common lead generation tactic used by business-to-business technology marketers in 2006 was trade shows and conferences. The biggest problem faced by technology marketers was the inability to generate enough leads for the sales force. Hmmmm. This information comes from a 2007 Lead-Generation Trend Survey conducted by CMP Technology. It’s also supported by my own [...]

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