Tag Archive | "business to business marketing"
Forget about leads – worry about traffic.
Forget about leads – worry about traffic. Lately the technology business leaders I talk with tend to be in one of two camps. They either want to generate more leads or they want to generate more traffic. The traffic guys tend to be those who sell online. Those who don’t sell online still think in terms [...]
Continue reading...B2B Marketing in a Down Economy – 4 Changes You Need to Make
B2B Marketing in a Down Economy – 4 Changes You Need to Make Over on the Funnelholic blog, Craig Rosenburg has posted an interesting article called 3 Changes Marketers Must Make to Survive in this Post-Apocalyptic World. There’s a wealth of information on this blog about holding marketing accountable and ensuring your programs deliver results. I won’t [...]
Continue reading...Lead Development: Keeping Prospects Warm
Lead Development: Keeping Prospects Warm If you know me or you’ve been read this blog for any length of time, you know I believe wholeheartedly that one of the biggest mistakes a B2B marketer can make is to ignore the prospects who aren’t ready to buy yet. This is a straight path to inefficient marketing and [...]
Continue reading...Content Creation for Technology Marketing
Content Creation for Technology Marketing How much of your marketing investment do you spend creating content? Have you even thought of content creation as a marketing tactic? It’s an interesting – and useful – way of looking at your marketing program. Publishers and web experts have long claimed that “content is king”. Yet marketers are just beginning [...]
Continue reading...Searching for C-Level Executives
Searching for C-Level Executives Do C-Level executives use search engines? Over the last couple of days I’ve found myself in friendly disagreement with two different new clients who were positive that C-Level execs are above online searching. That makes me think that maybe a lot of software execs think other execs don’t search and it made me [...]
Continue reading...What is Marketing’s Primary Purpose.
What is Marketing’s Primary Purpose. I was having a get-to-know-you conversation with a new prospect the other day, and I realized that as bright and successful as this person is, he really didn’t know what marketing could or should do for him. This, in my experience, is an all-too-common situation, so I decided to try and [...]
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Tuesday, November 10, 2009
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Written by: Susan Tatum