Tag Archive | "b2b"

Search Engine Optimizaton: Machine vs. Man.

Thursday, November 5, 2009

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   Written by: Eric Gerds

Search Engine Optimizaton: Machine vs. Man. Fourth in a series of articles on SEO and website marketing appearing every Thursday. I’m not talking about skynet from the terminator movies, but I’m talking about website design where people create their website either to work with search engines or only for human viewers, cutting out the other [...]

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Online Lead Generation: Finding Your Prospects Online

Thursday, November 5, 2009

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   Written by: Susan Tatum

Online Lead Generation: Finding Your Prospects Online This is the second of a series of articles on Online Lead Generation for B2B companies appearing Wednesdays in this blog. If you read the first article in this series, you know the reasons you want to be highly visible online. Now the question is: where should you [...]

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Online B2B Lead Generation Trumps Offline Tactics

Thursday, November 5, 2009

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   Written by: Susan Tatum

Online B2B Lead Generation Trumps Offline Tactics This is the second of a series of articles on Online Lead Generation for B2B companies appearing Wednesdays in this blog. If you read the first article in this series, you know the reasons you want to be highly visible online. Now the question is: where should you [...]

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B-to-B Website Re-Design: Advance with Caution.

Wednesday, September 30, 2009

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   Written by: Susan Tatum

This article was originally published on the Tatum Marketing blog on August 12, 2008. According to some highly reliable research I read recently but can’t put my finger on right now, a very large percentage of B2B companies are planning to update or replace their websites within the next 12 months. It’s a good thing [...]

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