Tag Archive | "b2b"
Keyword Mania
Keyword Mania The concept of keywords sounds very simple. When a person types in a word or series of words, such as ‘Power Widgets’ into the search box on Google, the search engine will find every web page which has these two words on it, even if they are not next to each other on [...]
Continue reading...10 Questions that Drive Increased B2B Marketing Campaign Results.
10 Questions that Drive Increased B2B Marketing Campaign Results. Over the years I’ve noticed that B2B marketing programs tend to revolve around a single tactic. An ad campaign. A direct mail campaign. An email campaign. If you or your marketing people are still looking at a single marketing tactic as a “campaign”, you have an [...]
Continue reading...B2B Marketing Tip #12: Stop Wasting Money on Collateral
B2B Marketing Tip #12: Stop Wasting Money on Collateral I was on a tour of a new client’s office recently when Jacob, the company president, opened a door to a storage room piled nearly floor to ceiling with boxes and boxes of marketing collateral. There were presentation folders, product spec sheets, and a glossy corporate [...]
Continue reading...Business Website Design: Help – Don’t Hinder – Your Visitors.
Business Website Design: Help – Don’t Hinder – Your Visitors. If you’ve been following this series of articles on business website development you may have gotten the impression that I am anti-website design. That’s not true. I just think far too much emphasis is placed on visual design to the detriment of other equally important [...]
Continue reading...Back away from the shiny marketing object.
Back away from the shiny marketing object. Lately I seem to be getting a flood of questions from business owners who’ve fallen into a “shiny object” marketing trap. That is, they are spending money – sometimes lots of it – on award winning ad campaigns, image and branding programs and other activities that look great [...]
Continue reading...Website Extras – What Brings Visitors to Your Site?
Website Extras – What Brings Visitors to Your Site? Ninth in a series of articles on SEO and website marketing appearing every Thursday. Why should people come to your website? No seriously, what is the answer to this question? If the only answer that you can come up with is “to buy things from our [...]
Continue reading...The human element
The human element Most of the articles so far have been about how to get Google to find and place your website higher on the search list. This is very important but another factor needs to go into creating a website and that is the human element. If you use Google Analytics you will see [...]
Continue reading...Targeting Your Keywords
Targeting Your Keywords Third in a series of articles on SEO and website marketing appearing every Thursday. In “Keyword Mania” we discussed how all the words on your website are keywords. However, some of the words are the true key words that really drive people to your site. Good website statistics programs including Google Analytics [...]
Continue reading...SEO and Web Marketing: What is Important to Human Customers?
SEO and Web Marketing: What is Important to Human Customers? Eighth in a series of articles on SEO and website marketing appearing every Thursday. We have talked about what is important for search engines but it is also important to talk about what is important to customers. Anyone who comes to your website is a [...]
Continue reading...Search Engine Optimization and Web Marketing in Plain English
Search Engine Optimization and Web Marketing in Plain English This article begins a series about business-to-business search engine optimization & web marketing by Tatum Marketing’s Chief SEO Strategist, Eric Gerds. This series will run every Thursday indefinitely. Everyone wants their website to be found easily by their customers. What is the point of creating a [...]
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Friday, November 6, 2009
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Written by: Eric Gerds