Tag Archive | "b2b marketing"
Lead Development: Keeping Prospects Warm
Lead Development: Keeping Prospects Warm If you know me or you’ve been read this blog for any length of time, you know I believe wholeheartedly that one of the biggest mistakes a B2B marketer can make is to ignore the prospects who aren’t ready to buy yet. This is a straight path to inefficient marketing [...]
Continue reading...REAL Marketing Strategy #3: Remember the prospects who aren’t ready to buy yet.
REAL Marketing Strategy #3: Remember the prospects who aren’t ready to buy yet. Here’s a fact that sometimes surprises our new clients, but we find it to be true over and over again. 75% (or more) of your best prospects are not ready to buy right now. 25% aren’t even ready to give you the [...]
Continue reading...The simple brilliance of conquering one market at a time.
The simple brilliance of conquering one market at a time. A few days ago, I talked about a simple approach to marketing success that encompasses basically these three steps: 1) identify your potential target markets, 2) pick the best one, and 3) stick with it. I am borrowing from Mark Joyner’s Simple-ology method of achieving [...]
Continue reading...What makes a killer marketing system? Here are 7 prime components.
What makes a killer marketing system? Here are 7 prime components. I just completed a new report (I’ll post a copy here soon) on the 7 most common – and deadly – marketing mistakes made by enterprise software companies. The number one mistake, the one I see most often, is trying to market a product [...]
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Thursday, November 5, 2009
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Written by: Susan Tatum