Clicks 'n Conversions Blog

Business Website Development – Testing and Measuring

Business Website Development – Testing and Measuring This is the last in a series of articles on B-to-B website redesign. If you’ve missed the first 5 articles in this series, here’s a good place to start: B-to-B Website Re-Design – Proceed with Caution. We’ve looked at website strategy, website design, search engine optimization, and website content. Now [...]

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Why Your Bounce Rate Is Critical

Why Your Bounce Rate Is Critical Websites generate a large number of statistics and it can often be confusing.  Today I want to focus on one important statistic called bounce rate. The concept of this is fairly simple. It measures how many people come to a single page of a site and then hit the back button. [...]

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The human element

The human element Most of the articles so far have been about how to get Google to find and place your website higher on the search list. This is very important but another factor needs to go into creating a website and that is the human element. If you use Google Analytics you will see a statistic [...]

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