Tag Archive | "analytics"
6 Dangerous Do-It-Yourself Marketing Applications
Have you noticed the explosion in applications to help you do your own marketing? Most are great tools. In concept they lower costs and make it easier for smaller companies to run big-company marketing programs. Unfortunately, as things become cheaper and easier to do, they also become more poorly done. At Clicks ‘n Conversions we [...]
Continue reading...Business Website Development – Testing and Measuring
Business Website Development – Testing and Measuring This is the last in a series of articles on B-to-B website redesign. If you’ve missed the first 5 articles in this series, here’s a good place to start: B-to-B Website Re-Design – Proceed with Caution. We’ve looked at website strategy, website design, search engine optimization, and website [...]
Continue reading...Why Your Bounce Rate Is Critical
Why Your Bounce Rate Is Critical Websites generate a large number of statistics and it can often be confusing. Today I want to focus on one important statistic called bounce rate. The concept of this is fairly simple. It measures how many people come to a single page of a site and then hit the [...]
Continue reading...The human element
The human element Most of the articles so far have been about how to get Google to find and place your website higher on the search list. This is very important but another factor needs to go into creating a website and that is the human element. If you use Google Analytics you will see [...]
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Thursday, February 3, 2011
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Written by: Susan Tatum