Clicks 'n Conversions Blog

PPC Ad Factors: Which Ones Are Most Important?

PPC Ad Factors: Which Ones Are Most Important? Do some aspects of a pay-per-click ad drive more clicks than others? A recent Business-to-Business Search survey from Enquiro Research shows that yes, some parts of a pay per click ad are more “important” than others for generating clicks from technical buyers. I think it’s more accurate to say [...]

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Technology Marketing Fundamentals. Your Best Competitive Advantage.

Technology Marketing Fundamentals. Your Best Competitive Advantage. This week I’m going to write about the fundamentals of technology marketing. Hey. It may sound boring but it’s a great competitive advantage. If you pay attention to the fundamentals, you’ll waste less money. I’ve been thinking about this topic since Leonard Wadewitz of CompTIA University asked me to update [...]

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