Clicks 'n Conversions Blog

2010 Heralds New Disclosure Policies for Marketers and Bloggers

While the rest of us were making holiday plans last December, the Federal Trade Commission adopted their “Guides Concerning Use of Endorsements and Testimonials in Advertising.” For my first blog entry of 2010, I was hoping I could provide an overview of the changes that impact marketers and copywriters, but alas, with an 81-page document, [...]

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