This article was first published February 7, 2008 on the Tatum Marketing blog
Today I’m interrupting our look at website perfection to tell you about a blog post you’ll probably be interested in reading. Phil Morettini has written an article, called Strategies for a Technology Market Slowdown, that offers some very good guidance for operating a technology company in tough economic times.
In his post, Morettini gives the following advice:
1.Analyze your situation. Understand whether your product is a “must have” or a “very nice to have”. And plan accordingly.
2.Look for opportunities to outflank weaker competitors. (You can read more about using marketing in a slow economy in one of my December posts called Preparing to Market Technology in a Slow Economy.
3.Slow near-term expense growth, but don’t compromise long-term initiatives.
4.Limit the growth of your staff.
5.Make sure you have money for a rainy day.
6.Be poised for the next upturn.
Take a look at the full article here.
Technorati Tags: technology marketing, marketing in a slow economy
Today I’m interrupting our look at website perfection to tell you about a blog post you’ll probably be interested in reading. Phil Morettini has written an article, called Strategies for a Technology Market Slowdown, that offers some very good guidance for operating a technology company in tough economic times.
In his post, Morettini gives the following advice:
- Analyze your situation. Understand whether your product is a “must have” or a “very nice to have”. And plan accordingly.
- Look for opportunities to outflank weaker competitors. (You can read more about using marketing in a slow economy in one of my December posts called Preparing to Market Technology in a Slow Economy.
- Slow near-term expense growth, but don’t compromise long-term initiatives.
- Limit the growth of your staff.
- Make sure you have money for a rainy day.
- Be poised for the next upturn.
Take a look at the full article here.
Tue, Nov 3, 2009
Strategy, Traffic
Written by: Susan Tatum