This article was first published January 10, 2008 on the Tatum Marketing blog
Do you post your prices on your website? The wisdom and/or necessity of this in some ways depends on whether you are marketing SaaS, enterprise software, support or consulting services or other kinds of products.
Anne Holland at MarketingSherpa makes some very good points in favor of posting pricing in her recent blog post Should You Reveal Pricing Online? Overcoming Fear & Loathing. She bases her support of online pricing on several 2007 studies showing that executives, engineers and other technology buyers want to see pricing on websites, and her opinion that:
1. your competition already knows what you’re charging and
2. your prospect will find pricing information even without your help.
Certainly the growing popularity of the SaaS is driving many vendors toward revealing prices, but I’m not ready to agree that ALL technology products & services providers should be jumping to do the same. This is especially true of customized products and value-added services.
What’s your opinion?
Tue, Nov 3, 2009
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Written by: Susan Tatum