Searching for C-Level Executives – update

Thu, Nov 5, 2009

Conversion Rates, Traffic

   Written by: Susan Tatum

Searching for C-Level Executives – update
Reaching C-Level executives is a high priority – and a big challenge — for many technology marketers. A couple of months ago I questioned whether or not C-Level executives use search engines. I believe they do, but the most recent research I could find was not very recent.
Yesterday it was brought to my attention by the Center for Media Research that Forbes.com and Gartner sponsored an online survey of C-Level execs as recently as November and December 2007.
The study revealed some very useful information, including the fact that 82% of C-Level executives use search engines.
Here’s what else they learned that might be of interest to you:
•Seven in ten C-Level execs consider the web to be the most important source of information on business.
•They would rather access the web than look at a newspaper before starting work.
•The majority of executive-level media consumption is on the web.
•The number of senior executives who are using the web to find information and shop continues to go up.
•Senior executives are researching their competitors and industry trends online every day.
If you’re interested in the details, you can download the study highlights here: A Day in the Life of C-Level Executives – Part VIII.
Have you had success in reaching executives with search marketing? Let’s hear about it here.
Technorati Tags: search engine marketing, c-level executives

This article was first published July 1, 2008 on the Tatum Marketing blog

Reaching C-Level executives is a high priority – and a big challenge — for many technology marketers. A couple of months ago I questioned whether or not C-Level executives use search engines. I believe they do, but the most recent research I could find was not very recent.

Yesterday it was brought to my attention by the Center for Media Research that Forbes.com and Gartner sponsored an online survey of C-Level execs as recently as November and December 2007.

The study revealed some very useful information, including the fact that 82% of C-Level executives use search engines.

Here’s what else they learned that might be of interest to you:

  • Seven in ten C-Level execs consider the web to be the most important source of information on business.
  • They would rather access the web than look at a newspaper before starting work.
  • The majority of executive-level media consumption is on the web.
  • The number of senior executives who are using the web to find information and shop continues to go up.
  • Senior executives are researching their competitors and industry trends online every day.

If you’re interested in the details, you can download the study highlights here: A Day in the Life of C-Level Executives – Part VIII.

Have you had success in reaching executives with search marketing? Let’s hear about it here.

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