Search Engine Optimization and Web Marketing in Plain English
This article begins a series about business-to-business search engine optimization & web marketing by Tatum Marketing’s Chief SEO Strategist, Eric Gerds. This series will run every Thursday indefinitely.
Everyone wants their website to be found easily by their customers. What is the point of creating a website if no one can find it or make use of it?
Websites have become more and more important as a central marketing hub for business-to-business, whether they sell online or use the site for lead generation. Â For that reason care should be taken with the design and promotion of your website otherwise it will never deliver the results that your company expects and needs.
One of the current hot topics the web world is that of Search Engine Optimization or SEO. Â This is the process of designing or redesigning a website so that a search engine, such as Google or Yahoo can index the information and make it easier for customers to find that website via the search engine. Since this is how the majority of people look for a website, this is vital; but the SEO process is actually part of a larger process of web marketing and promotion.
The main focus of many people who perform the SEO process tends to be with using keywords and maximizing the website’s priority on Google, the most popular search engine.  This is a very important factor and should be worked into the design and function of the website, but there are more tools beyond keywords to keep your site at the top of the search results page.
In these articles I cover SEO and other web promotion methods along with ideas and suggestions on how to improve any business website, along with what to watch out for with some of these methods and point out some shady methods that some SEO companies use to get their ‘guaranteed’ results – without increasing real traffic or sales.
In the next article we will start off looking at Keyword Mania.
Technorati Tags: seo, search engine optimization, web site, website, web marketing, b2b, business-to-busine
This article was first published October 2, 2008 on the Tatum Marketing blog
This article begins a series about business-to-business search engine optimization & web marketing by Tatum Marketing’s Chief SEO Strategist, Eric Gerds. This series will run every Thursday indefinitely.
Everyone wants their website to be found easily by their customers. What is the point of creating a website if no one can find it or make use of it?
Websites have become more and more important as a central marketing hub for business-to-business, whether they sell online or use the site for lead generation. Â For that reason care should be taken with the design and promotion of your website otherwise it will never deliver the results that your company expects and needs.
One of the current hot topics the web world is that of Search Engine Optimization or SEO. Â This is the process of designing or redesigning a website so that a search engine, such as Google or Yahoo can index the information and make it easier for customers to find that website via the search engine. Since this is how the majority of people look for a website, this is vital; but the SEO process is actually part of a larger process of web marketing and promotion.
The main focus of many people who perform the SEO process tends to be with using keywords and maximizing the website’s priority on Google, the most popular search engine.  This is a very important factor and should be worked into the design and function of the website, but there are more tools beyond keywords to keep your site at the top of the search results page.
In these articles I cover SEO and other web promotion methods along with ideas and suggestions on how to improve any business website, along with what to watch out for with some of these methods and point out some shady methods that some SEO companies use to get their ‘guaranteed’ results – without increasing real traffic or sales.
In the next article we will start off looking at Keyword Mania.
January 4th, 2010 at 2:05 am
Search engine optimization is indeed an important strategy to increase traffic into your website. If you have an online business, more visitors mean higher possibility of buyers. And if you have a monetized blog, more visitors mean higher possibility of more people clicking on the ads. I do SEO for my websites and blogs. And this has helped me a lot in my success.
January 22nd, 2010 at 3:51 pm
The SEO industry has changed alot over the years, what used to work before, stopped working. You obviously know what the deal is, but I can’t wait to see the changes in Google in the next few months.