Clicks 'n Conversions Blog

This article was first published September 26, 2008 on the Tatum Marketing blog

I’m just about to finish a fantastic book that should be read by everyone who ever has to persuade anyone to do anything. At least it should be mandatory reading for marketers and sales people.

The book is titled Yes! 50 Scientifically Proven Ways to Be Persuasive.  It’s incredibly easy to read – each of the “50 proven ways” is its own 2 or 3 page chapter. And I’m telling you this stuff works. I know. I’ve tried it successfully on some of you.

Here are two that I tested immediately:

• Let people know that even a little goes a long way. Ever tried to get much-needed information from a prospect who is too busy to respond to your messages?  Try acknowledging that you’re both busy and that even a short phone call would help.
• Want to make prospects believe more of the positive claims you make? Cop to a minor negative one.

These tactics may not be earth shattering, but they work so who cares.

You’ll have to read the book to get the other 48. It’s worth it.