Clicks 'n Conversions Blog

Pay-per-click advertising is an awesome marketing tactic for some companies. For others it’s a total waste of time and money. Last month I mentioned our soon-to-be-published free report called Will PPC Work for Me? I’m happy to tell you it’s now available. The report gives you a proven formula for deciding whether or not PPC [...]

Wow! Who knew that grammar could evoke such passion? Over the past two weeks, I’ve asked groups on several social networking sites, including LinkedIn, Ryze, and bizSugar, to weigh in on the subject of writing errors and its impact to business. Clearly, there are some people who believe that content should be judged on substance, [...]

PPC: the Times They Are a Changin’ As I look today at what it takes to succeed in Pay-per-click advertising and compare it to requirements of the past, I have but one response – Whoa! That’s not my actual response but I never know who’s reading this. Anyway as Bob Dylan noted many decades ago [...]

As I read the January 25, 2010 issue of TIME Magazine this past Saturday, I came across an interesting side note in James Poniewozik’s column. The opinion piece was about the Leno-O’Brien debacle, but in passing he mentioned that one of his neighbors was canceling her daily subscription to the New York Times because it [...]

Website visitor conversion – where to start “The best thing is to do the right thing. The next best thing is to do the wrong thing. The worst is to do nothing.” I have no idea who originally said that. I once had a boss who used it frequently. And boy is it true with [...]

News You Might Use – January 8, 2010 From the week of January 4, 2010 2010 Outlook projects increase in tech buying InformationWeek’s recently published Outlook 2010 indicates good potential for growth in spending on customer-facing projects (45%), apps to support sales (31%), apps or systems to support new or expanded product lines (31%), apps [...]

Will Pay-Per Click work for you? Happy New Year everyone! In the 4th quarter of last year we began getting more than the usual amount of contact from companies interested in trying pay per click – whether for the first time or after a less-than-successful previous attempt. This increased interest is not terribly surprising given [...]

While the rest of us were making holiday plans last December, the Federal Trade Commission adopted their “Guides Concerning Use of Endorsements and Testimonials in Advertising.” For my first blog entry of 2010, I was hoping I could provide an overview of the changes that impact marketers and copywriters, but alas, with an 81-page document, [...]

The Secret to Action-Oriented Marketing Measurement Last week I wrote about the marketing metrics we track at Clicks ‘n Conversions and I promised to share the secret to developing a tracking system that drives change. Well, here it is: to be truly useful, a marketing measurement system must do more than just track where you [...]

Measure Your Marketing for Big Improvements in 2010 If I could get you to do one single marketing-related thing in 2010 it would be to start actively measuring – and acting on – the performance of your marketing program. If you’re already measuring, start holding people accountable. And if you’re already doing that, call me. [...]