Clicks 'n Conversions Blog

A lot has been written about the importance of relevance when marketing. Yet relevance continues to be an elusive goal, because to achieve it, you need to get inside your customer’s head and engage them at the right time, with the right message. A recent BtoB Online article entitled “Been There, Sold That” included some [...]

Want to attract more traffic to your website? Here are a few ideas you may not have considered. #1: Maximize your membership in associations. Most chambers of commerce, trade associations, and professional groups host online membership directories that prospective customers and partners will use to locate candidate companies. Essentially free advertising, you’ll attract more eyeballs [...]

Today I wrap up the PR case study I started in early July. Click here to read the story from the beginning. PR case study lesson #4: Make your press releases interactive This is the first release where I experimented with video, and I was surprised to see how many people took the time to [...]

Two weeks ago, we saw how a low-cost PR distribution service compared to a free distribution service. Today we continue the story and review lessons learned. What effect, if any, did the press release have on website traffic? The second chart answers this question. Both the total number of visitors and total number of unique [...]

“I’m too small.” “It’s too expensive.” “I don’t see the value.” “We don’t have anything newsworthy to write about.” These are just a few of the comments I hear from clients when the subject of PR comes up. Most people still believe that press releases are only for large corporations with deep pockets. But it’s [...]

Sometimes it’s true — you get what you pay for. After trying many free press release services, I’ve come to the conclusion that most are not worth the time and aggravation. However, there are a few freebie PR sites that I consider a cheapskate marketer’s dream. Here are three of my favorites. To make my [...]

Hot off the press, Marketing Lure’s report that analyzes how poor writing hurts business is finally ready! Survey participants’ answers (163 in all) should serve as a wake-up call for anybody that does not believe writing errors can kill sales. As you’ll soon discover, people do care, and they will use writing to evaluate and [...]

I wrote about mobile devices a few weeks ago in a post called Should Mobile Search Be on Your Radar? In my opinion mobile devices are not yet making a big impact on website traffic to non-local business-to-business sites. But the iPad may change that. We’ll be keeping an eye on it. Meanwhile, aren’t you [...]

1. Pay-Per-Click Advertising Is Profoundly Measurable Having long ago paid my dues in a marketing world where we spent money – big money – based on the loudest (or highest paid) person’s opinion, I have learned to embrace any marketing tactic whose cost and contribution to sales I can measure. Pay-per-click advertising is as measurable [...]

Do you remember the “poor writing” survey I ran during January and February? You know, the one where I ask five quick questions to assess how people react to writing errors in business communication. I’m wrapping up results which will be published by the end of this week. In the meantime, here’s a sneak peek [...]