Clicks 'n Conversions Blog

From the Week of December 7, 2009
Search Engine Marketing Most Important Tool for Small Businesses in 2010
According to a recent study of businesses with fewer than 500 employees conducted by VerticalResponse, the most important tool for small businesses to succeed in 2010 is search engine marketing. These businesses also consider email marketing, public relations and [...]

Are you getting enough?
This may not be the most startling statement you read today, but it’s still worth making:
The number of people who buy your product is mathematically
related to the number of people who visit your website.
More visitors = more sales.
Well maybe it’s not entirely that simple. You could drive junk traffic to your site [...]

Making Marketing Happen – Are Baby Steps Better?
I’ve been thinking a lot lately about what keeps good business owners from running a good marketing program. Based on my double-digit years of marketing experience, I feel comfortable in saying that the real reason most companies have less than stellar marketing results is not because of lack [...]

Recently I sat in on a presentation by Ronny Kohavi, GM for Microsoft’s Experimentation Platform. The talk was called Top Seven Testing Pitfalls.  Among other things, it gave me some good ammo to share with you on the subject of why constant testing is so critical.
As a lifelong marketer, I am thrilled – thrilled – [...]

When pressed to cut words in order to save PR fees or publish an article in a magazine, most people reach for a hatchet to strike entire sentences, paragraphs, and thoughts from their piece.
Admittedly, a hatchet is sometimes necessary, but more often than not, light editing techniques can cut copy by 10% (or more) without [...]

From the week of November 23
Talk of Exclusive News Corp – Bing Deal Continue
Stories continue of Rupert Murdoch’s threat to remove its publications – including the Wall Street Journal – from Google’s search and news pages and provide them exclusively to Bing, which is willing to pay for it. That’s one way for Bing to [...]

Giving Thanks
It’s Thanksgiving week here in the US and like most Americans I’m thinking about all the things I’m thankful for. Naturally, the first things that pop to mind feature my family and friends. But there are a few marketing and business-related subjects for which I am genuinely happy. May not something I’d share with [...]

Here’s the final in my three-part series on how to market to the human psyche, or to put it another way, how to diffuse the rabid dog response that kicks in when our livelihood is threatened.
I know we’re just talking about software, but consider for a moment what your product represents to new prospects. Sure, [...]

Conversion tracking now easier in Adwords
Google updated its Adwords interface making it easier to track conversion activities. In addition to a conversion view letting you see tracking status and accumulated value for each conversion, the new interface also provides a Webpages view that shows how many conversions each of your webpages is getting, and a [...]

This article was first published  December 16, 2008 on the Tatum Marketing blog
Make your marketing messages pop tip #2: Avoid the intimidating term paper look-and-feel by keeping your paragraphs brief.
I don’t know about you, but I make an unconscious decision to set aside any reading material that (at first glance) looks heavy or academic. Of [...]