Clicks 'n Conversions Blog

Do you, like a heck of a lot of business owners, have marketing somewhere on your list of things you must do? Well, your list is right. You need to get started. Maybe you’re having trouble deciding where to begin. No problem. Read on for an ordered list that should bring some clarity to the [...]

Over the years I’ve noticed a common thread in the appearance of marketing on a business owner’s priority list. It coincides with the sales team maxing out their ability to produce enough leads through personal contacts and networking. This is true even if the “sales team” is the business owner alone. From this perspective, it’s [...]

Trade Shows Trading Up If your marketing programs have included trade shows in the past – and you found them to be a good value – you might be interested to know they’ve taken a positive turn. The Center for Exhibition Industry Research (CEIR) announced that Q3 2010 indicates positive growth in all metrics for [...]

When I posted a recent article about determining how much website traffic you really need, I attempted to make the point that you don’t need more than you need. (Deep, isn’t it?) You want to know what that number is, and you want to measure your traffic to know how much you’re getting. But, traffic [...]

It wouldn’t be much of a stretch to say that every website owner wants more website traffic. But how much do you really need? “As much as I can get” is the answer I often hear, but it’s not the right one.  In fact that’s is an answer that can lead straight to an ineffective [...]

Nobody I know starts off their day by asking how they can piss off customers. Yet it happens so often the cynical among us can’t be faulted for thinking it’s often planned. One of the most common and aggravating methods involves simple failure to communicate. Specifically, promise things you’re unable to deliver and follow up [...]

Ah, there’s nothing like an election to get me thinking about all the things I hate about marketing. While a tiny part of me admires the clever people running political campaigns, mostly I am sickened by what I consider to be a serious lack of judgment and respect for the intended audience. Now that the [...]

Okay. I admit it. I stole that headline from Erika Napoletano at Redhead Writing, and I encourage you to read her article because she reminds us all what our prospective customers and clients would say if they had Erika’s way with words. When I see – as I often do – buzzword-laden content it tells [...]

Each year, BtoB Magazine honors 25 marketers that have raised the bar in terms of innovative, creative marketing strategies and accomplishments. 2010′s picks — profiled in BtoB’s October 11th issue — include senior executives at big-name technology companies Microsoft, Intel, HP, SAP, IBM, and Sybase. Each finalist shared their challenges, overall marketing strategy, and specific [...]

I’ve blogged before about how press releases work to drive highly-targeted traffic and boost search engine rankings. Today I’m going to help jumpstart your press release campaign by offering up 13 sources of PR inspiration. Aside from the obvious internal news sources: product releases, awards you’ve won, upcoming conferences where you will participate or speak, [...]