Clicks 'n Conversions Blog

One of the beauties of pay-per-click advertising – and organic SEO – is how much you can understand about the potential buyer just by the words they use.
TechTarget & Google , in a recent report on Search Behavior of IT Buyers Online During the Purchase Process , clustered keywords into four groups: brand, issue/opportunity, solution [...]

Yeah, yeah, I know. We should all be positive. Positive thinking rocks. Positive people are the best ones to be around. The universe rewards those who are positive.
I even believe a lot of that.
But there’s one place I’m positive negative is good. In fact it is critical. It’s the keywords in your pay per click [...]

If you haven’t seen the 2009 report from TechTarget titled “Closing the Gap between IT Buyers and IT Marketers”, you might want to give it a look. There’s some useful information even though the study was conducted in 2008 – which can sometimes seem like forever ago. I suggest it’s still valid now because I [...]

Three final questions to help you assess whether your company is ready for the blogosphere.

Blogger readiness assessment question #5: Who will be the voice in the blog?
The biggest benefit corporate bloggers say they get from blogging is recognition as an industry thought leader. Therefore, before you start blogging you’ll want to identify whom you want [...]

Gartner raises forecast on PCs
In its latest preliminary research released last week Gartner said 2010 PC shipments would increase nearly 20% over 2009 while revenue will increase 12.2%. The increase will be driven largely by sales of mobile computers. This is significantly higher than the 13.3% shipment growth and 1.9% revenue growth Gartner projected last [...]

I don’t have any real data on this, but I figure just about anyone who owns an iPhone or an Android or even a Blackberry has used the device to access a website or search engine. That’s a lot of people. Google sees enough mobile traffic to have invested heavily in making it easy for [...]

When I started this blog discussion two weeks back, I challenged you to dig deep to find your passion. Today, I’ll raise three more questions to help you assess whether your business is ready for the blogosphere. The final three questions will be covered in my blog post on March 16th.

Why bother with blogging? Because [...]

When you consider that Technorati already tracks nearly 11,000 technology blogs, you can’t help but wonder if there is room in the blogosphere for another blogger. Besides, Twitter is all the rage, so why not create a following by tweeting out a few 140-character messages?

The answer is simple: IT buyers don’t hang out on Twitter, [...]

Pay-per-click advertising is an awesome marketing tactic for some companies. For others it’s a total waste of time and money.
Last month I mentioned our soon-to-be-published free report called Will PPC Work for Me? I’m happy to tell you it’s now available.
The report gives you a proven formula for deciding whether or not PPC can work [...]

Wow! Who knew that grammar could evoke such passion? Over the past two weeks, I’ve asked groups on several social networking sites, including LinkedIn, Ryze, and bizSugar, to weigh in on the subject of writing errors and its impact to business.
Clearly, there are some people who believe that content should be judged on substance, [...]