Clicks 'n Conversions Blog

Bing’s Local Search Feature Could Drive Clicks And Cash Bing began testing two types of search queries to better understand human behavior and increase the relevance of results — not only organic, but paid search, too. The tests running in the United States focus on results based on previous searches, and results based on location. [...]

IT buyers don’t trust IT vendor content A new study finds half of IT customers don’t think vendor information is useful, with some turned of by bias they uncover by checking the content against other sources. 84% cross check vendor content against other sources. 33% don’t typically look at vendor-provided content because it is often [...]

Have you noticed the explosion in applications to help you do your own marketing? Most are great tools. In concept they lower costs and make it easier for smaller companies to run big-company marketing programs. Unfortunately, as things become cheaper and easier to do, they also become more poorly done. At Clicks ‘n Conversions we [...]

Last week I announced a series of short articles to show business owners how to build a basic marketing program spending just one hour a week. The guys at the Cranking Widgets blog convinced me to run the series on their blog. It starts today and will run every Monday until, well, whenever. Today’s post [...]

U.S. Paid Search Budgets Forecast To Rise 15% Marketers will increase search budgets again in 2011. Small- to-mid-size advertisers are expected to increase budgets on Yahoo / Bing to begin to take advantage of potential volume and stronger return on investments on the new platform. Via MediaPost …   Small Businesses Planning Techie Marketing According [...]

Recently we did our job so well, we got fired. Yep. We increased leads and lowered the cost per qualified lead. We built a marketing machine that monthly delivered more than twice the number of qualified leads our client had ever received without them spending one dollar more. But something went terribly wrong. While we [...]

“The most effective way to do it, is to do it.” Amelia Earhart As I was writing yesterday’s article on Finding Time for Marketing I began to wonder about the minimum amount of time a business owner has to spend on marketing to actually make something happen. Can enough be accomplished in just an hour [...]

Lately I’ve been talking a lot about getting your marketing program started or focused or accelerated – whatever your company needs in order to make your 2011 revenue goals. Maybe it’s just that first of the year thing. As you might imagine, I hear a lot of excuses about why marketing is slow to happen. [...]

Business Development and Marketing a Priority For Small Business An overwhelming majority of small business owners plan to spend money on their business in 2011, according to a new survey by Manta. 47% have prioritized marketing and sales as their top spend, with 24% noting business development as top priority and 23% opting for marketing [...]

Since you’re reading a marketing blog, I’m going to step out on a limb here and bet you know you can and should be getting more action from your marketing dollars. And if you’re like a lot of business owners I talk with, you’re avoiding it because you don’t know what to do first. Lucky [...]