“The most effective way to do it, is to do it.” Amelia Earhart
As I was writing yesterday’s article on Finding Time for Marketing I began to wonder about the minimum amount of time a business owner has to spend on marketing to actually make something happen.
Can enough be accomplished in just an hour a week?
Honestly, I have no idea how well it will work long term. But I’m absolutely positive that one hour a week is better than postponing or ignoring marketing indefinitely. And, since I’m a curious person, I decided this would be an interesting question to answer. Thus this experiment.
For an as-yet-undetermined amount of time, every Monday this blog will feature a marketing action list for the week – a way to spend your hour. If you follow the list and stick with it, I can guarantee you’ll have a better marketing program three months from now.
Will that last forever?
Who knows. Maybe you really can make enough happen in one hour a week. More likely you’ll find that once you start seeing results you’ll suddenly be able to find more time (amazing how that works) or you’ll justify hiring someone to focus all their time on marketing.
For now, there’s one thing you must be willing to do: commit to one hour a week. Go ahead; put it on your calendar; and put everything else aside for that hour.
If you already have a pretty good marketing program going, follow along with us anyway. You’ll end up performing a valuable checkup of your program.
See you next Monday for the first week’s list.