From the week of November 23
Talk of Exclusive News Corp – Bing Deal Continue
Stories continue of Rupert Murdoch’s threat to remove its publications – including the Wall Street Journal – from Google’s search and news pages and provide them exclusively to Bing, which is willing to pay for it. That’s one way for Bing to increase its share of the search market. Read more at The Daily Finance.
US Online Ad Spending Down in 3rd Quarter – or Up
Depending on how you look at it, online ad spending in the US was either down or up in the 3rd quarter. It was down 5.4% from the same period a year ago, but up 1.7% from the 2nd quarter. And Google reports a 7% increase in search revenue. Bottom line – search spending is increasing while other online spending such as banner ads is decreasing. The dip in non-search spending is enough to drop overall online ad spending for the first time since 2002. More at Media Post.
Fri, Nov 27, 2009
News
Written by: Susan Tatum