Clicks 'n Conversions Blog

Conversion tracking now easier in Adwords

Google updated its Adwords interface making it easier to track conversion activities. In addition to a conversion view letting you see tracking status and accumulated value for each conversion, the new interface also provides a Webpages view that shows how many conversions each of your webpages is getting, and a Code view that lets you easily access each of your conversion codes and change the value of an action whenever you want to. Note: you reach the conversion interface via the drop-down menu under the green Reports tab. More details on the Inside Adwords blog.

Murdoch pulling Wall Street Journal from Google Search

In what may be a last-ditch effort to force people to pay for online newspaper content, Rupert Murdoch announced that he will remove WSJ newspaper stories – as well as those of his other publications – from Google’s search index. Bold move considering 25% of the WSJ’s daily traffic comes from Google and Google News. Should be interesting.

Business use of Facebook and Twitter “exploding”

Computerworld this week cited a new study from Palo Alto Networks indicating people using Twitter to promote their company, products and special sales jumped more than 250% from last spring. The same study shows the number of companies using Facebook for the same purposes grew by 192%. Both Computerworld and the Palo Alto Networks view this explosion as a security issue, but the marketing implications are equally – if not more – significant.

Gartner sees huge increase in adoption of SaaS.

In a report that will likely surprise no one who has been paying attention, Gartner has confirmed a growing acceptance of and interest in Software-as-a-Service. (Or should we call it cloud-based software?) Revenues of SaaS applications is expected to reach $7.5 billion in 2009. This is an increase of almost 18% over last year. The biggest share of the revenue is going to content, communications and collaboration applications. CRM tools were the next biggest group.