Clicks 'n Conversions Blog

Male or Female Voice Best for Selling? Doesn’t Make Much Difference

A recent Adweek Media / Harris poll found 48% of Americans think a male voice is more forceful and 46% believe a female voice is more soothing; but 69% say so what – neither is more likely than the other to sell them a car or a computer. One less thing to worry about when creating those online videos. More info available at Harris Interactive.

Here’s a B2B Benchmark for Sales-to-Marketing Spend Ratio

Buried in a new report from DemandGen Report and sponsored by Marketo (called The New Revenue Engine) is an interesting factoid. Apparently most B2B companies spend three times more on sales than they do on marketing – and marketing contributes only 20% to 30% of the sales pipeline. Is marketing being underfunded? Marketo reveals it runs on a 1:1 ratio and its marketing efforts directly contribute 60% of the pipeline. Something to think about.