Clicks 'n Conversions Blog

Gartner raises forecast on PCs

In its latest preliminary research released last week Gartner said 2010 PC shipments would increase nearly 20% over 2009 while revenue will increase 12.2%. The increase will be driven largely by sales of mobile computers. This is significantly higher than the 13.3% shipment growth and 1.9% revenue growth Gartner projected last December.  Read more at InformationWeek.

Marketing budgets grow; dollars continue to move to digital.

According to a recent Econsultancy survey, 46% of companies plan to increase their marketing budgets in 2010 and 66% will increase their investments in digital marketing channels. 28% of marketers are shifting at least some of their overall marketing budgets from offline to digital channels. The shift to digital marketing is being driven at least in part by the ability to track online marketing’s contribution to financial metrics. Read more at MediaPost.