News You Might Use – January 8, 2010
From the week of January 4, 2010
2010 Outlook projects increase in tech buying
InformationWeek’s recently published Outlook 2010 indicates good potential for growth in spending on customer-facing projects (45%), apps to support sales (31%), apps or systems to support new or expanded product lines (31%), apps or systems to cut operating costs (27%), apps or systems to support expansion into new markets (26%), data analytics software or strategies to identify growth opportunities (23%). You can download a full copy here: InformationWeek Outlook 2010.
“Green Marketing” on the rise.
According to a recent study published by Environmental Leader and MediaBuyerPlanner, green marketing is more of a trend than a fad. 33% of respondants said their green marketing efforts were more effective than normal marketing efforts. Just 7% thought them less effective. The report summary does not define green marketing, but presumably the term refers to the messaging rather than the tactic. Download an executive summary.
New FTC guidelines for bloggers and advertisers
Word of mouth marketers and those who use advertising endorsements now have a set of disclosure guidelines to follow. Ignore them at your own risk. Read 2010 Heralds New Disclosure Policies for Marketers and Bloggers by Sue Anderson.
[tags] technology marketing, software, green marketing, FTC guidelines [/tags]
Category: news
From the week of January 4, 2010
2010 Outlook projects increase in tech buying
InformationWeek’s recently published Outlook 2010 indicates good potential for growth in spending on customer-facing projects (45%), apps to support sales (31%), apps or systems to support new or expanded product lines (31%), apps or systems to cut operating costs (27%), apps or systems to support expansion into new markets (26%), data analytics software or strategies to identify growth opportunities (23%). You can download a full copy here: InformationWeek Outlook 2010.
“Green Marketing” on the rise.
According to a recent study published by Environmental Leader and MediaBuyerPlanner, green marketing is more of a trend than a fad. 33% of respondants said their green marketing efforts were more effective than normal marketing efforts. Just 7% thought them less effective. The report summary does not define green marketing, but presumably the term refers to the messaging rather than the tactic. Download an executive summary.
New FTC guidelines for bloggers and advertisers
Word of mouth marketers and those who use advertising endorsements now have a set of disclosure guidelines to follow. Ignore them at your own risk. Read 2010 Heralds New Disclosure Policies for Marketers and Bloggers by Sue Anderson.
Fri, Jan 8, 2010
News
Written by: Susan Tatum