From the Week of December 7, 2009
Search Engine Marketing Most Important Tool for Small Businesses in 2010
According to a recent study of businesses with fewer than 500 employees conducted by VerticalResponse, the most important tool for small businesses to succeed in 2010 is search engine marketing. These businesses also consider email marketing, public relations and social media cited as crucial for success. A second study by StrongMail found global business leaders agree, with 42% intending to increase spending on search marketing.
Talk of Exclusive News Corp – Bing Deal Continue
Stories continue of Rupert Murdoch’s threat to remove its publications – including the Wall Street Journal – from Google’s search and news pages and provide them exclusively to Bing, which is willing to pay for it. That’s one way for Bing to increase its share of the search market. Read more at The Daily Finance.
US Online Ad Spending Down in 3rd Quarter – or Up
Depending on how you look at it, online ad spending in the US was either down or up in the 3rd quarter. It was down 5.4% from the same period a year ago, but up 1.7% from the 2nd quarter. And Google reports a 7% increase in search revenue. Bottom line – search spending is increasing while other online spending such as banner ads is decreasing. The dip in non-search spending is enough to drop overall online ad spending for the first time since 2002. More at Media Post.
From the Week of December 7, 2009
Search Engine Marketing Most Important Tool for Small Businesses in 2010
According to a recent study of businesses with fewer than 500 employees conducted by VerticalResponse, the most important tool for small businesses to succeed in 2010 is search engine marketing. These businesses also consider email marketing, public relations and social media cited as crucial for success. A second study by StrongMail found global business leaders agree, with 42% intending to increase spending on search marketing.
Talk of Exclusive News Corp – Bing Deal Continue
Stories continue of Rupert Murdoch’s threat to remove its publications – including the Wall Street Journal – from Google’s search and news pages and provide them exclusively to Bing, which is willing to pay for it. That’s one way for Bing to increase its share of the search market. Read more at The Daily Finance.
US Online Ad Spending Down in 3rd Quarter – or Up
Depending on how you look at it, online ad spending in the US was either down or up in the 3rd quarter. It was down 5.4% from the same period a year ago, but up 1.7% from the 2nd quarter. And Google reports a 7% increase in search revenue. Bottom line – search spending is increasing while other online spending such as banner ads is decreasing. The dip in non-search spending is enough to drop overall online ad spending for the first time since 2002. More at Media Post.
Fri, Dec 11, 2009
News
Written by: Susan Tatum