Email Conversion Rates Increase to 2.9%
“Conversion rates of commercial email campaigns increased an average of 16.1% in the fourth quarter of 2010, compared with the same period a year earlier, for the strongest conversion rate (2.9%) in two years, according to a new study from the Direct Marketing Association and email marketing company Epsilon Data Management.”
Via B2B Online. Read more.
Email Optimization: 5 Ways to Improve Results
Dr. Flint McGlaughlin of MELCABS share 5 insights from over 10,000 email optimization tests on landing pages and emails. The number one insight: Emails should sell clicks, not products.
Via MarketingSherpa. Read more.
Fri, Apr 1, 2011
News
Written by: Susan Tatum